{"id":12862,"date":"2025-03-20T08:42:57","date_gmt":"2025-03-20T15:42:57","guid":{"rendered":"http:\/\/35.90.209.29\/?p=12862"},"modified":"2025-05-27T09:06:13","modified_gmt":"2025-05-27T16:06:13","slug":"the-untapped-potential-of-family-engagement-insights-from-the-talkingpoints-benchmark-survey","status":"publish","type":"post","link":"https:\/\/talkingpts.org\/blog\/the-untapped-potential-of-family-engagement-insights-from-the-talkingpoints-benchmark-survey\/12862\/","title":{"rendered":"The untapped potential of family engagement: Insights from the TalkingPoints benchmark survey"},"content":{"rendered":"<p>Written by Bruce Lovett<\/p>\n<p><b>Family engagement is one of the most impactful, yet underutilized, strategies for improving student outcomes.<\/b><span style=\"font-weight: 400;\"> Despite its potential, many educators struggle to implement effective engagement practices due to barriers such as time constraints, language differences, and lack of professional development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/talkingpts.org\/benchmark-study\/?utm_source=textlink&amp;utm_medium=blog&amp;utm_campaign=benchmark-survey-blog\"><b>TalkingPoints Benchmark Survey<\/b><\/a><span style=\"font-weight: 400;\">, conducted in partnership with <\/span><b>Edge Research<\/b><span style=\"font-weight: 400;\">, gathered insights from nearly <\/span><b>700 educators and administrators<\/b><span style=\"font-weight: 400;\"> to better understand the state of family engagement in schools today. The findings reveal <\/span><b>major gaps in engagement practices, opportunities for improvement, and the increasing role of digital tools in strengthening school-family partnerships<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Educators see the potential\u2014But engagement efforts fall short<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While <\/span><b>family engagement is widely recognized as important<\/b><span style=\"font-weight: 400;\">, very few educators <\/span><b>rate their district\u2019s current efforts as highly effective<\/b><span style=\"font-weight: 400;\">. Less than <\/span><b>half of the respondents<\/b><span style=\"font-weight: 400;\"> described their engagement strategies as even &#8220;very good,&#8221; revealing a <\/span><b>significant opportunity for districts to improve their approach<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One district administrator emphasized the need for a mindset shift, stating:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cMost districts see family engagement as a goal or a box to check off. We need to shift to family engagement as a strategy to reach all of the academic and other outcomes we care about.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">To move from &#8220;checking the box&#8221; to truly strategic engagement, schools must adopt clear, consistent, and research-backed engagement methods that empower both educators and families. For more information on how family engagement can impact student outcomes, see this<\/span><a href=\"https:\/\/talkingpts.org\/blog\/causal-study-shows-talkingpoints-universal-family-engagement-platform-drove-24-decrease-in-absence-rates\/12508\/\"> <span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5173\" src=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png\" alt=\"\" width=\"560\" height=\"1\" srcset=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png 560w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-300x1.png 300w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-150x1.png 150w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2><b>Making engagement more accessible for all families<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the <\/span><b>key takeaways from the survey<\/b><span style=\"font-weight: 400;\"> is that <\/span><b>accessibility is crucial<\/b><span style=\"font-weight: 400;\"> to effective engagement. Educators agree that engagement must be easy and clear for both families and teachers. This means:<\/span><\/p>\n<ul>\n<li><b>Providing simple, actionable information<\/b><span style=\"font-weight: 400;\"> to families on how to support their child\u2019s learning.<\/span><\/li>\n<li><b>Communicating in families\u2019 preferred languages<\/b><span style=\"font-weight: 400;\"> to reduce barriers.<\/span><\/li>\n<li><b>Maintaining an inclusive and welcoming tone<\/b><span style=\"font-weight: 400;\"> to encourage participation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A teacher shared this challenge:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cDistrict officials do not fully understand the importance of improving family engagement and increasing the usage of tools teachers have found successful. They tend to rely on communicating via email, even though parents rarely check or do not have email.\u201d<\/span><\/p><\/blockquote>\n<p><b>Digital family engagement platforms<\/b><span style=\"font-weight: 400;\"> like <\/span><b>TalkingPoints<\/b><a href=\"https:\/\/bit.ly\/4hlteEl\"> <span style=\"font-weight: 400;\">help bridge these communication gaps<\/span><\/a><span style=\"font-weight: 400;\"> by providing <\/span><b>multilingual, two-way messaging tools<\/b><span style=\"font-weight: 400;\"> that reach families in the way that works best for them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5173\" src=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png\" alt=\"\" width=\"560\" height=\"1\" srcset=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png 560w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-300x1.png 300w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-150x1.png 150w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2><b>The growing role of digital engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Although in-person communication remains highly valued, digital tools are becoming increasingly essential for overcoming barriers such as:<\/span><\/p>\n<ul>\n<li><b>Language differences<\/b><span style=\"font-weight: 400;\"> \u2013 Many families need translated communications to fully engage.<\/span><\/li>\n<li><b>Time constraints<\/b><span style=\"font-weight: 400;\"> \u2013 Digital tools allow for flexible, asynchronous engagement.<\/span><\/li>\n<li><b>Scalability<\/b><span style=\"font-weight: 400;\"> \u2013 Technology makes district-wide engagement more efficient and effective.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The survey also found that <\/span><b>hybrid engagement approaches (in-person + digital)<\/b><span style=\"font-weight: 400;\"> lead to <\/span><b>higher participation rates<\/b><span style=\"font-weight: 400;\"> in school events and ongoing family involvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One district administrator described a key breakthrough in their district:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cThe major shift we made was seeing families as experts and collaborating with them as equal partners. This helped us overcome gaps created by different languages, lack of communication, and lack of trust.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Digital platforms <\/span><b>enhance\u2014not replace\u2014personal relationships<\/b><span style=\"font-weight: 400;\"> by making consistent communication and family engagement easier.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5173\" src=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png\" alt=\"\" width=\"560\" height=\"1\" srcset=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png 560w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-300x1.png 300w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-150x1.png 150w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2><b>Addressing key barriers: Time, training and leadership<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though educators <\/span><b>recognize the importance of family engagement<\/b><span style=\"font-weight: 400;\">, they often <\/span><b>lack the time, training, and leadership support<\/b><span style=\"font-weight: 400;\"> needed to implement effective practices.<\/span><\/p>\n<ul>\n<li><b>Teachers report receiving minimal professional development<\/b><span style=\"font-weight: 400;\"> on family engagement strategies.<\/span><\/li>\n<li><b>Many educators are unsure who leads family engagement efforts <\/b><span style=\"font-weight: 400;\">in their district, signaling a lack of clear ownership, strategy and accountability.<\/span><\/li>\n<li><b>Schools need better tools and training<\/b><span style=\"font-weight: 400;\"> to engage hard-to-reach families, including those facing language, cultural, and socioeconomic barriers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A teacher explained the issue bluntly:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cTeachers may think that communicating with non-English-speaking families is someone else\u2019s job (such as the EL teacher or bilingual assistant).\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">To solve this, districts must provide:<\/span><\/p>\n<ul>\n<li><b>Ongoing professional development<\/b><span style=\"font-weight: 400;\"> for all educators\u2014not just specialized staff.<\/span><\/li>\n<li><b>Clear leadership roles and accountability structures<\/b><span style=\"font-weight: 400;\"> for engagement initiatives.<\/span><\/li>\n<li><b>A district-wide commitment to integrating engagement best practices<\/b><span style=\"font-weight: 400;\"> into school culture.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5173\" src=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png\" alt=\"\" width=\"560\" height=\"1\" srcset=\"https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line.png 560w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-300x1.png 300w, https:\/\/talkingpts.org\/wp-content\/uploads\/2020\/10\/Blue-Line-150x1.png 150w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2><b>Moving forward: A more strategic approach to family engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/talkingpts.org\/benchmark-study\/?utm_source=textlink&amp;utm_medium=blog&amp;utm_campaign=benchmark-survey-blog\"><b>TalkingPoints Benchmark Survey<\/b><\/a><span style=\"font-weight: 400;\"> makes one thing clear: <\/span><b>Family engagement is a game-changer for student success, but districts need a more intentional approach<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>How Schools Can Take Action Now<\/b><\/h3>\n<ul>\n<li><b>Adopt a \u201cstrategy\u201d mindset<\/b><span style=\"font-weight: 400;\">\u2014Family engagement isn\u2019t just an event or a program; it\u2019s an ongoing partnership.<\/span><\/li>\n<li><b>Blend in-person and digital engagement<\/b><span style=\"font-weight: 400;\">\u2014Use <\/span><b>tools like TalkingPoints<\/b><span style=\"font-weight: 400;\"> to reach families in multiple ways.<\/span><\/li>\n<li><b>Provide educators with training and support<\/b><span style=\"font-weight: 400;\">\u2014Equip teachers with the skills and tools to engage families effectively.<\/span><\/li>\n<li><b>Establish clear leadership and accountability<\/b><span style=\"font-weight: 400;\">\u2014Ensure someone <\/span><b>at the district level<\/b><span style=\"font-weight: 400;\"> is responsible for leading engagement efforts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By making family engagement a <\/span><b>strategic priority<\/b><span style=\"font-weight: 400;\">, districts can unlock their <\/span><b>full potential<\/b><span style=\"font-weight: 400;\"> to improve student outcomes including attendance, academics, and well-being.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about our <\/span><b>Universal Family Engagement platform<\/b><span style=\"font-weight: 400;\"> and <\/span><b>effective family engagement strategies<\/b><span style=\"font-weight: 400;\">, visit<\/span><a href=\"http:\/\/35.90.209.29\"> <b>TalkingPoints<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the full <a href=\"https:\/\/talkingpts.org\/benchmark-study\/?utm_source=textlink&amp;utm_medium=blog&amp;utm_campaign=benchmark-survey-blog\">TalkingPoints Benchmark Survey here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Bruce Lovett Family engagement is one of the most impactful, yet underutilized, strategies for improving student outcomes. Despite its potential, many educators struggle to implement effective engagement practices [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":12874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_daextam_enable_autolinks":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[229,289,170,26,25,138,29,226,16,163,27,124,55,14,89,18,28,212,39,22,19,54],"class_list":["post-12862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-attendance","tag-ed-research","tag-edequity","tag-edtech","tag-education","tag-educational-equity","tag-family","tag-family-and-community-engagement","tag-family-engagement","tag-featured","tag-k12","tag-parent-communication","tag-parents","tag-remote-learning","tag-research","tag-school","tag-student","tag-student-success","tag-students","tag-talkingpoints","tag-teacher","tag-teachers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/posts\/12862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/comments?post=12862"}],"version-history":[{"count":0,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/posts\/12862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/media\/12874"}],"wp:attachment":[{"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/media?parent=12862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/categories?post=12862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talkingpts.org\/wp-json\/wp\/v2\/tags?post=12862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}